Kohl’s wanted to shine a spotlight on the brands they design and develop in-house, creating a social-first campaign that built awareness and gave customers a closer look at the stories behind the labels. I helped concept the creative direction, then brought each idea to life by shooting and editing the content for social. The campaign successfully drove strong brand awareness and engagement while giving Kohl’s in-house brands a more distinct and relatable presence across social channels.

My Role: Concept development, directing, storyboarding, and post-production, ensuring a seamless creative process from shoot to final delivery.