As Milwaukee Tool continued redefining what’s possible in the battery technology space, a new frontier emerged, professional tree care. Our challenge was to prove that a full crew could confidently power an entire day’s work solely on the M18 battery system, without compromise to performance or productivity.

To bring this story to life, we spent a full day with a tree care company in Pennsylvania, documenting their workflow and capturing their candid feedback. The result was an authentic, story-driven piece showcasing how Milwaukee’s battery-powered solutions enhance efficiency, safety, and reliability in demanding, real-world conditions.

My Role: Creative direction, concept development, shoot planning, storyboarding, and post-production oversight, ensuring a cohesive narrative that balanced emotional storytelling with technical credibility.